-Feedback harsher from working professional.
-Fulfill need of the client first and foremost
-Engage visitors
-Create something we're proud of,
-Innovative, creative, eye catching.
-Looked at previous LCA shows - minimal clean design. Corporate? Too clean - not art collegey - not everyone clean and minimal, everyone different - does not represent college as a whole
-Looked at photography and clean type - middle ground between what you want and what LCA will like.
-Too literal using objects - don't want something too obvious
-Name needs to connect to visuals/idea.
-Conceptual design rather than literal.
-Student centered. Creative communities. Critical thinking. Professional. Progressive.
-Everything you put in needs to have concept behind it. Can't just put in because you like it.
-"Extraordinary" - straight to the point, bold. Experience, people, ideas, fun, memories, work.
-Hierarchy of information - what goes where.
-Take risks - go for something people will remember. Weird and out there.
-Colours - brand guidelines - why and what reasons.
-Mock up ideas to help people visualize.
-Show how to work in different concepts.
-Nike Air Max Day Adverts.
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