To start my initial design process, I began with the NHS logo. I wanted to stick with this to show pride in our NHS and to credit them for the amazing work they do. I also chose to initially work with the NHS colour scheme as I felt this was relevant to the context.
I began by looking at basic hospital equipment and how I could use the objects to form a pattern or composition. I looked at some vector imagery of these items in an illustrative style which was something I quite liked. I played around with blocking and masking them out of shapes and colours to see how they changed. Whilst I liked the simplicity of these designs, I felt they were a bit too literal and basic. I then started to experiment with the NHS typeface, which I discovered through research is Frutiger. I chose a few key words to experiment with, including the original opening date for the hospital.
I also did a few hand-drawn sketches of the objects but I wasn't too keen on these.
No comments:
Post a Comment