I wasn't too keen on my initial design ideas and felt I was at a dead end so I chose to take an entirely different approach to the work, using One Born Every Minute as my focus.
I started by looking at newborn baby photography - I manipulated the images in Photoshop using traditional medical style colours.
Using the typography I had created earlier, I began to play around with layout, placing the text on top of the images etc. I experimented with the sizing and positioning of the text and how it worked in conjuction with the imagery.
I chose to keep a clean white background to allude to the crisp clinical setting of hospitals and kept to the stereotypical medical colour palette.
I quite like the aesthetic of these designs and their clinical and contemporary edge, so I would like to develop these further and shortlist a few designs.
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