Following the feedback from the group crit, I decided to try my shortlisted poster designs on different colour backgrounds in order to remove the harshness of the white.
I stuck with the green and blue colour scheme and used a simple blocked-out background, but I felt this definitely wasn't working and I didn't like the images laid over the top of the colours - it didn't look right.
My next thought was something someone had suggested in the crit - I could print onto a hospital gown? This led me to think about the pattern on hospital gowns, so I did some quick research into this. Copying the two most traditional hospital gown prints, I created a vector pattern swatch of each.
I tried this as a background for my print but it was too dark and was taking away from the rest of the information. I tried it in a lighter opacity but I also thought this looked a bit naff and didn't have the effect I had hoped.
I came to the conclusion that I think the colour scheme was my main issue. It was making the posters too clinical and harsh and it was too much like a flyer. I also thought the image of the crying baby was almost adding a negative vibe.
I started to look at some other images:
I definitely feel these images would be more appropriate as they are softer and friendlier and do not show a baby in distress!
Looking at the image of the baby's lips, I had the idea of using a soft peachy skin tone within my designs. I made a swatch of this and decided to combine it with blue, but a softer one to the previous swatch I was using. I felt this colours were a lot gentler and almost reminiscent of a baby's nursery/clothing.
I found these posters on Pinterest and I really liked them, I thought the layout was cool and something I could potentially use. Inspired by these, I decided to use a similar layout for my own development.
I started off using the same elements and layout as my previous designs, but with a different image and colours. Immediately I preferred these and felt like they better put across the message I was after. After some playing around, I decided to experiment with the poster layout I had found on Pinterest and use it in my own way. I have played around with putting the hospital gown print in the circle, which is something I really quite like. I am excited to develop these further after getting feedback from my next crit!
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