Friday, 10 March 2017

OUGD406 - Studio Brief 01 - Minor Adjustments


Following peer feedback from the final group crit, I have made some minor adjustments to my final design so it is ready for submission.

I have changed the placing of the book title so that it is closer together rather than spread widely across the 4 lines. I think this looks more refined and professional and adds extra breathing room to the front cover.

I have also swapped round the author's name with the Daily Mail quote - I feel this looks better as the author becomes more important and noticeable, with the less important information sitting at the bottom of the page. This works more harmoniously as an overall composition.

I have changed the typeface from Helvetica Condensed to Arial in a variety of weights. I think this looks better with the handwritten type and also has a more contemporary and professional feel.

The handwritten style has now also been used on the spine instead of the Arial typeface, which has helped each part of the cover tie in together properly. Because the spine is the first part of the book people will see in a shop, using the handwritten style will also make it intriguing for the reader. I have moved the author's name on top of the collage as I was struggling for room with it below. In order for it to be clearly visible I have had to change the colour to white. I quite like this as it helps separate both the book title and the author's name.

Overall I am happy with my final book cover design. I think it is effective in both engaging a young teenager audience as well as being nostalgically appealing to the adult/parent audience. If I had more time I would have modified the collage slightly so that it was more loosely done and had a few more collage-like elements such as ripped paper etc. I think this would have added to the design but was too difficult to do in the short time space. If I get shortlisted for the competition this is something I would definitely look into doing.





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