Tuesday, 10 October 2017

OUGD504 - Guidebook - Glossier Branding


Glossier is a skincare and makeup company that has recently started selling in the UK as well as the US.

I absolutely love their branding and visual identity. It is clean and minimalist - I love the way the information and decoration is left to an absolute minimum. They use a simple sans-serif typeface, most likely Foundation Sans Bold Italic.

I would like to try create something in a similar style in terms of the aesthetic for the book, just to see how it would look.


Image result for glossier  Image result for glossier

Image result for glossier  Image result for glossier birthday balm

Image result for glossier  Image result for glossier birthday balm


I have started experimenting with using the title of the magazine in a similar typeface, and then trying out the same style but with other fonts.



1 - Frutiger Black Italic

2 - Market Pro

3 - Lust Script


I am going to explore more with this further into the design process.

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