OUGD405 - Studio Brief 02 - Refining the Publication

I have decided to swap from a pants-shape booklet to a regular rectangular one as I feel this is not only more contemporary but also suits my audience better.

I have picked a vintage/retro colour scheme in order to appeal to the novelty, 'tacky' element of my booklet.

I have also done some research into found photography from the 1980s and decided to include this within my design. I think this suits my design well as it links in with the funky retro style that I am aiming for.





I have also started to experiment with Ivan Chermayeff's style of typography, playing around with the letters within the words I have chosen. For example, I placed the ‘g’ under the word ‘thong’ which emulated the shape of an actual thong. Similarly, I placed ‘ndies’ under the ‘u’ in ‘undies’ to represent how it is underneath.



I really like this style and would like to take it forward into my future designs.