Wednesday, 8 February 2017

OUGD405 - Studio Brief 02 - Ivan Chermayeff

 I have discovered graphic designer Ivan Chermayeff's book 'Watching Words Move' and think it would be a great source of inspiration for my project.

"First published in 1962, this work of experimental typography uses letters in a single typeface, Helvetica, to achieve surprising results - motion and narrative, emotion and humour" - http://www.cghnyc.com

I would like to experiment myself with typography and how I can play around with its format and layout in order to visually represent the specific word. I think this could work well within my publication and be an interesting element to include.

Image result for ivan chermayeff making words move   Image result for ivan chermayeff making words move

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