In 2011, designer and artist Sara De Bondt rebranded the popular Milton Keynes Gallery.
This included a full redesign using bright colours on a large scale over three facades on the exterior of the building. These large graphics are hand painted and are made from a combination of patterned coloured squares using hatched, dotted and solid finishes. See images below for example.
The name of the gallery was also rebranded to MK Gallery with a contraction of the letters M and K to form one singe letter. The website was also redesigned with a new typeface and colour palette as well as a new grid layout.
Personally I think this rebrand works really well due to its simplicity - basic primary colours are used which stops things from being overcomplicated whilst also embracing white open space. The typefaces used are simple and legible yet the variety keeps things interesting and upbeat.
The ideas and design used are very simplistic yet this is the reason it is so effective - you get the impression that this a contemporary, exciting and modern gallery that displays a variety of different works - demonstrated by the variety of typefaces and colours incorporated within the design.
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