Following today's crit, I have taken the feedback received into consideration and redeveloped my logotype.
I changed from using the lightening bolt version to the plain type version with the tittles missing. I tried this out in a yellow and light orange colour, which I quite liked. I also put this text onto a coloured background (see fig1 below). I definitely prefer these designs and think they are lot more appropriate for my target market than my previous design. My new design is more modern and contemporary and also suits an adult audience better.
fig1.
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