For this brief, we were told we could pick an adjective of our choice to base our typeface around. I began looking at different adjectives that I thought may work well.
My shortlist came down to three adjectives:
- Aromatic
- Glazed
- Plump
To help me decide which word would be best, I decided to do a quick experiment with each word and one of the typefaces given to us, Clarendon. The reason I picked Clarendon for this experiment as I felt it the most to play with out of all the typefaces. I took each work and adapted it slightly to visually portray it's meaning. I tried to make the 'glazed' appear as if it had been poured over with a coating or icing by making the serifs softer, removing the counters and thickening the strokes.
I then took aromatic and exaggerated the serifs, swirling and curling them to demonstrate a floating 'aroma'. Finally, I took the adjective plump and almost inflated this, thickening the strokes and round the serifs. I personally felt that the most successful experiment was the 'plump' one and it definitely made me realise that this was a word I could play around with and push further. See fig1 below for examples.
fig1.Following this experiment, I decided to use Clarendon as my starting typeface as I liked the serifs and general character of the font. I do plan on experiment with a variety of typefaces though, as I don't want to limit myself to one.
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