After analyzing the current existing packaging, I started to look at different ideas and directions I could take the design.
I wanted the idea of togetherness to be my main focus during idea generation as this was what KFC had their main emphasis on.
I thought about the ritual of eating together and how it is seen as social thing between people, and this led me to start looking at photographs of people eating together.
These pictures I found were very cheesey, I wasn't too keen on them and I wanted to stay away from a cheesey route as I felt this was what KFC would be expecting.
I then thought about the history behind eating together and how it something we have done traditionally since the beginning of time, especially after the world war where we began eating together a lot more due to no longer rationing our food. This led me to look into vintage/old pictures of eating together.
I am really into vintage photography and these images really excited me - I thought I could do something fun and quirky with them in order to fit well with the idea of togetherness but in an engaging and cool way.
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