"Fast food is certainly convenient, but it also involves a lot of waste for just one person: bags, plastic silverware, disposable plates or containers, napkins, and more. KFC in India has released their edible bowl with one of their popular menu items, Rice Bowlz, in hopes to reduce some of that waste.
The tortilla bowl was introduced in Bangalore, India where plastics were recently banned, and it replaces plastic packaging used for the menu item that is India-specific. Rice Bowlz is actually one of the chain’s top selling items, contributing to 6% of the domestic revenue. For such a popular menu choice, the fried chicken chain clearly has awareness of the trash they produce and are actively looking for solutions.
Rahul Shinde, MD of KFC India states, "We will not charge more for our edible bowls. We will wait for consumer response and depending on the pace of adoption, we may roll the concept out to other items on our menu."
KFC has also experimented with other edible packaging before. Last year, U.K. locations tried out edible coffee cups made from biscuit, sugar paper, and heat resistant white chocolate."
Jocelyn Bynoe, Brand Manager, KFC adds, "We have been experimenting with edible packaging to see if it could be a feasible product to bring to market in limited quantities and thought that if our customers occasionally like to have their cake and eat it, why wouldn’t they want have their cup and eat it instead.”
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