-Shaped, our city (not our city,
shaped), gives bigger impact.
-Brush strokes work but don't like the thin typeface, lacks physicality, want to see shapes within it (don't use neutral font).
-Doesn't say 'print' - too clean.
Screen print typeface and scan in.
-Neubau posters, large shape and thin/smaller sections around it e.g large square for 'a'.
Mono/screen/press - different shapes.
Leeds 2013
-Get more Leeds into it - primary
research around Leeds, what shapes you see, most common shapes from around the
city.
-NYC shapes you think of - skyline, big apple.
-Choose iconic buildings around Leeds to make the shapes.
-Shapes from logos into wayfinding.
-Find dominant shape from around Leeds.
-Create animation of shapes.
-3 different versions of the posters, each with different shapes on (series of posters).
-'Shaped' is linked to the printing aspect.
-Screenprint of torn billboard/building textures to bring Leeds into it more.
-Bring something physical within it.
-Black and white logo and identity and coloured exhibition wayfinding?
-LCA link not important - key themes; connection to local community showing that we're engaging and understanding of community.
-Typefaces use together for information, two typefaces one from logo type, importance of information.
-Bauhaus, shape theory/colour theory. Energetic shape = energetic colour. Link colour and shape theory.
-Identity communicate public space, print, celebratory in tone
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