OUGD405 - Studio Brief 01 - Yorkshire accents within advertising

I have been researching into how the Yorkshire accent/dialect has been used within advertising and what impact this has.

I discovered that Plusnet, a broadband provider, used a Yorkshire accent within their advertising campaign to demonstrate their Yorkshire roots.

https://www.youtube.com/watch?v=PqxH9iXUDf0



"The Yorkshire accent is often seen as wise, trustworthy, honest and straightforward; these are all characteristics that consumers would like to see in a business if they were to purchase a product or service from them. Recently the broadband provider Plusnet used actors with strong Yorkshire accents to advertise their services. The advert certainly stuck in my head for two reasons: because the accent was different to my own and it was not the usual RP accent used by the media."
- https://www.matinee.co.uk/blog/the-impact-of-accents-on-advertising/