Thursday, 19 January 2017

OUGD405 - Studio Brief 01 - Initial Ideas and Rationale



My idea is to design a personal wayfinding system based on my family’s history in Leeds. My family was born in Leeds and have lived here their entire lives, and I would like to focus on the experiences of three different generations. I will be looking at my Grandma’s experiences, my Dad’s and my sister’s. Each of the generations will have their own individual sign system that includes their favorite/most memorable places within Leeds City Centre. The three generations are; Baby Boomers, Generation X and iGen. These will be the names for each wayfinding route. I would also like to include the Yorkshire dialect within my wayfinding system to represent the Yorkshire roots of my family.

I would like my signage system to be clear and straightforward so that it would be legible and easy to interpret for all the generations and ages involved. Each generation will have their own assigned colour which will make the different routes clear and easy to follow. The colours used will be based on colour theory research on how colour correlates with age. Similarly, the typeface chosen will need to be legible and clear enough for people of all ages and abilities to read.

The audience will be the people who can relate to at least one of the three generations. It will engage the audience by creating a sense of nostalgia and helping people remember the forgotten parts of Leeds. 

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