Friday, 5 October 2018

OUGD603 - Cherrytree Bakery Brief - Website Analysis



Colours - white, lime green and cherry red/pink

Logo - mix of lowercase and caps, informal/casual sans-serif typeface, cartoon-style cherries

Cherries - friendly, playful, casual style

-Wooden background - more 'friendly' and almost budget and cheap rather than luxury


- Business is family run, makes it friendly and down to earth, nothing formal  or serious about it

- 'bespoke', 'premium' and 'indulgent' - seem weird considering branding of website ??

-Exclamation marks = casual and friendly tone 'take a look around!'





OUGD603 - Cherrytree Bakery Brief - Brief Analysis

'Cherrytree Bakery, suppliers to Costa Coffee and Nando's, are looking to launch a new sister brand to sell indulgent, premium hand-finished products to independents and wholesalers. Produce the name of the brand, logo, identity and collateral design (how the design might be used across different formats).'

Cherrytree Bakery are a family-run business that make muffins and brownies for Costa Coffee and Nandos. They are launching a new brand that will sell indulgent, premium hand-finished products to independents and wholesalers.

They are looking for a brand design to complement their new venture and would like the following key branding elements:

• New brand name
• Logo
• Identity
• Collateral design (how the brand might be used across different formats)

The new brand will primarily be used for business-to-business sales, visible online (website, social media, etc.) as well as in print (packaging, promotional materials, official documentation, etc.) and, as such, should be professional yet eye-catching and recognisable.


KEY WORDS; premium, indulgent, hand-finished


hand-finished
hand made, personal

indulgent
self-indulgent.

"sheer indulgent nostalgia"

premium
relating to or denoting a commodity of superior quality and therefore a higher price.
modifier noun: premium
"premium lagers"

synonyms:superiorpremierhigh-endtop-endexclusiveelitetopselectchoicedeluxeluxuriousclassyprimefirst-ratehigh-qualitytop-quality, high-grade, five-starfine, finest; More